Work

The rise of smart consumers

Year: 2009

Type: article

Authors: Tom Chen, Judy Drennan, Lynda Andrews

Institution: Queensland University of Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103654544

FWCI:

Cites: 37

Cited by: 1

Related to: 10