Work

Ethical brand management: customer relationships and ethical duties

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421011059568

Authors: John Story, Jeff Hess

Institutions: University of St. Thomas - Texas, California Polytechnic State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103758550

FWCI: 4.752

Cites: 23

Cited by: 69

Related to: 10