Work

Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China*

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Small Business Management

DOI: 10.1111/j.1540-627x.2012.00368.x

Authors: Marko Grünhagen, Rajiv P. Dant, Mingxia Zhu

Institutions: Eastern Illinois University, University of Oklahoma, University of International Business and Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103807032

FWCI: 4.567

Cites: 126

Cited by: 40

Related to: 10