Work

Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?

Year: 1998

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1007958302123

Authors: Aric Rindfleisch, J. Inman

Institutions: University of Arizona, University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W21038561

FWCI: 4.792

Cites: 48

Cited by: 93

Related to: 10