Work

The degree of innovativeness and marketing approaches used by high-technology firms

Year: 1997

Type: article

Source: International Journal of Technology Management

DOI: 10.1504/ijtm.1997.001730

Authors: Kenneth Traynor, Susan Traynor

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2104079711

FWCI: 2.375

Cites: 9

Cited by: 12

Related to: 10