Work

An Exploratory Study of Anglo-American Consumer Animosity Toward the Use of the Spanish Language

Year: 2014

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679220306

Authors: Joseph P. Little, Nitish Singh

Institutions: Grand Valley State University, Saint Louis University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104137252

FWCI: 5.343

Cites: 41

Cited by: 14

Related to: 10