Work

In search of value: how price and store name information influence buyers′ product perceptions

Year: 1991

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769110034974

Author: William B. Dodds

Institution: Boston College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104301242

FWCI: 1.273

Cites:

Cited by: 221

Related to: 10