Work

Ambush marketing: The undeserved advantage

Year: 1998

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199807)15:4<323::aid-mar3>3.0.co;2-a

Author: Michael Payne

Institution: International Olympic Committee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104325591

FWCI: 4.773

Cites: 1

Cited by: 92

Related to: 10