Work

Media selection for database marketers

Year: 1995

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000090109

Authors: Arthur Hughes, Paul Mang

Institutions: University of Maryland, College Park, Northwestern University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104422987

FWCI: 4.061

Cites:

Cited by: 28

Related to: 10