Work

Marketing, Existential Malpractice and an Etherised Discipline: A Soteriological Comment

Year: 2004

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725704323080461

Authors: M.H.B. McDonald, H.N. Wilson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104537814

FWCI: 2.474

Cites: 6

Cited by: 17

Related to: 10