Work

Market Segmentation, Self-Selection, and Product Line Design

Year: 1984

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.3.4.288

Author: K. Sridhar Moorthy

Institution: University of Rochester

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104852617

FWCI: 12.12

Cites: 21

Cited by: 686

Related to: 10