Work

Chocolate Cake Please! Why do Consumers Indulge more when it Feels More Expensive?

Year: 2011

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1509/jppm.30.2.294

Authors: Rajesh Bagchi, Lauren G. Block

Institutions: Virginia Tech, Baruch College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104935847

FWCI: 3.48

Cites: 29

Cited by: 42

Related to: 10