Work

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Year: 2005

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.2005.42.4.431

Authors: Debora Viana Thompson, Rebecca W. Hamilton, Roland T. Rust

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2105037366

FWCI: 71.32

Cites: 33

Cited by: 710

Related to: 10