Work

The Practicality and Application of Aaker’s Customer Based Brand Equity Model in the Nigerian Banking Sector

Year: 2012

Type: article

Study design: Observational Study

Source: American Journal of Economics

DOI: 10.5923/j.economics.20120001.33

Authors: Talatu Raiya Umar, Prof Nik Kamariah Nik Mat, Fatima Alfa Tahir, Jamal Mohammed Alekam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2105223386

FWCI: 1.824

Cites: 17

Cited by: 15

Related to: 10