Work

Using Metaphor to Create More Effective Sales Messages

Year: 1990

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/eum0000000002520

Authors: Robert W. Boozer, David C. Wyld, James Grant

Institutions: University of Central Arkansas, Midwestern State University, American Marketing Association, University of South Alabama

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2105566967

FWCI:

Cites: 7

Cited by: 38

Related to: 10