Work

Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers

Year: 2004

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/097215090400500203

Authors: Sanjay K. Jain, Gurmeet Kaur

Institution: University of Delhi

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2105572499

FWCI: 0.93

Cites: 67

Cited by: 225

Related to: 10