Work

Les déterminants de l'attitude envers les extensions de marque: modèle conceptuel et validation empirique

Year: 2002

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010201700102

Author: Chantal Lai

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2105596409

FWCI: 2.955

Cites: 67

Cited by: 16

Related to: 10