Driving the food market : proactive consumer involvement to support radical product innovation
Year: 2011
Type: dissertation
Abstract: \n Contains fulltext :\n 92733.pdf (Publisher’s version ) (Open Access)\n
Author: Karen L. Janssen
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Zero hunger
Open Access status: green
OpenAlex ID: W2105949777
