Towards a Framework for Evaluating Immersive Business Models: Evaluating Service Innovations in Second Life
Year: 2008
Type: conference-paper
Authors: Henry M. Kim, Kelly Lyons, Mary Ann Cunningham
Institutions: York University, IBM (Canada)
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: York University
OpenAlex ID: W2106048757
