Work

Towards a Framework for Evaluating Immersive Business Models: Evaluating Service Innovations in Second Life

Year: 2008
Type: conference-paper
Authors: Henry M. Kim, Kelly Lyons, Mary Ann Cunningham
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2106048757
FWCI: 24.44
Cites: 23
Cited by: 39
Related to: 10