Work

Impact of market entry and competitive structure on store switching/store loyalty

Year: 1997

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/095939697343003

Authors: Kathleen Seiders, Douglas J. Tigert

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106296357

FWCI: 4.698

Cites: 15

Cited by: 40

Related to: 10