Work

New insights into what drives internet advertising avoidance behaviour: the role of locus of control

Year: 2010

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2010.032478

Author: Michael Francis Walsh

Institution: West Virginia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106419400

FWCI: 2.219

Cites: 18

Cited by: 13

Related to: 10