Work

Consumer–brand relationship quality: When and how it helps brand extensions

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.03.001

Authors: Kyeongheui Kim, Jongwon Park, Jungkeun Kim

Institutions: Sungkyunkwan University, Korea University, Auckland University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106513883

FWCI: 20.81

Cites: 41

Cited by: 109

Related to: 10