Work

Understanding two‐sided persuasion: An empirical assessment of theoretical approaches

Year: 2007

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20176

Author: Martin Eisend

Institution: Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106536669

FWCI: 4.723

Cites: 88

Cited by: 149

Related to: 10