Work

Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

Year: 2001

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(99)00054-5

Authors: Rajdeep Grewal, Jeffrey A Mills, Raj Mehta, Sudesh Mujumdar

Institutions: Washington State University, University of Cincinnati

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106573826

FWCI: 6.319

Cites: 80

Cited by: 12

Related to: 10