Work

Marketing's Domain: A Critical Review of the Development of the Marketing Concept

Year: 1993

Type: review

Author: Peter Graham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106592607

FWCI:

Cites: 19

Cited by: 12

Related to: 10