Work

Understanding Celebrity Endorsers in Cross-cultural Contexts: A Content Analysis of South Korean and US Newspaper Advertising

Year: 2005

Type: article

Source: Asian Journal of Communication

DOI: 10.1080/01292980500118292

Author: Hye-Jin Paek

Institution: University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106815883

FWCI: 3.825

Cites: 59

Cited by: 57

Related to: 10