Work

Demographic and Lifestyle Profiles of Ethnocentric and Non-Ethnocentric Urban Malaysian Consumers

Year: 2008

Type: article

Study design: Observational Study

Source: Asian Journal of Business and Accounting

Authors: Nor Othman, Fon Sim Ong, Heng-Wai Wong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106852641

FWCI: 1.093

Cites: 38

Cited by: 25

Related to: 10