Work

The organizational relationship between marketing and public relations: exploring paradigmatic viewpoints

Year: 2000

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/135272600750036355

Authors: Joep P. Cornelissen, Andrew R. Lock

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106895836

FWCI: 6.229

Cites: 26

Cited by: 25

Related to: 10