Work

Reader Categorization of a Controversial Communication: Advertisement versus Editorial

Year: 1995

Type: editorial

Study design: Observational Study

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569501400206

Authors: J. B. Wilkinson, Douglas R. Hausknecht, George E. Prough

Institutions: Youngstown State University, University of Akron

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106905552

Cites: 15

Cited by: 18

Related to: 10