Work

Basic Marketing: A Managerial Approach

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250097

Authors: Frank Meissner, E. Jerome McCarthy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106976816

FWCI: 51.92

Cites:

Cited by: 1,664

Related to: 10