Work

Evolution of Branding Theory and Its Relevance to the Independent Retail Sector

Year: 2006

Type: article

Source: The Marketing Review

DOI: 10.1362/146934706776861555

Authors: Stuart Roper, Cathy Parker

Institutions: University of Manchester, Manchester Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107219210

FWCI: 3.509

Cites: 28

Cited by: 42

Related to: 10