Work

An Intercultural Comparison of the Perception of Luxury by Young Consumers

Year: 2012

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4399-6_4

Authors: Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann, Nadine Hennigs

Institution: Leibniz University Hannover

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107510639

FWCI: 5.2

Cites: 33

Cited by: 14

Related to: 10