Work

Sports Marketing: It's Not Just a Game Anymore

Year: 1995

Type: book

Author: Phil Schaaf

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107712936

FWCI:

Cites:

Cited by: 52

Related to: 10