Work

Fact and Fallacy in Retention Marketing

Year: 2006

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725706776022245

Authors: Robert East, Kathy Hammond, Philip Gendall

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107757488

FWCI: 10.53

Cites: 25

Cited by: 60

Related to: 10