Work

What Drives Ambush Marketer Misidentification?

Year: 2014

Type: article

Source: Journal of Sport Management

DOI: 10.1123/jsm.2014-0122

Authors: Elisabeth Wolfsteiner, Reinhard Grohs, Udo Wagner

Institutions: University of Vienna, Seeburg Castle University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107934063

FWCI: 5.332

Cites: 44

Cited by: 22

Related to: 10