Work

Analyzing search engine advertising

Year: 2008

Type: conference-paper

Source: International World Wide Web Conference (WWW)

DOI: 10.1145/1367497.1367528

Authors: Anindya Ghose, Sha Yang

Institution: New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Science Foundation, Marketing Science Institute

OpenAlex ID: W2108047041

FWCI: 18.62

Cites: 20

Cited by: 29

Related to: 10