Work

Treating the Nation as a Brand: Some Neglected Issues

Year: 2000

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146700201006

Authors: John O’Shaughnessy, Nicholas Jackson O’Shaughnessy

Institutions: University of Cambridge, Columbia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2108066083

FWCI: 16.2

Cites: 31

Cited by: 308

Related to: 10