Channel Characteristics’ Influence on Physical vs. Virtual Channel Choice for Information Search and Purchase – The Case of Polish Young Consumers
Year: 2012
Type: article
Study design: Observational Study
Authors: Radosław Mącik, Grzegorz Mazurek, Dorota Mącik
Institutions: Maria Curie-Skłodowska University, Kozminski University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2108099794