Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising
Year: 2014
Type: article
Study design: Observational Study
Authors: Erik Modig, Micael Dahlén, Jonas Colliander
Institution: Stockholm School of Economics
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Torsten Söderbergs Stiftelse
OpenAlex ID: W2108174181