Work

Integrated Marketing Communication and Technology Adoption: A Case of Safaricom's M-PESA Mobile Money Transfer Services in Kenya

Year: 2013

Type: article

Source: African Journal of Science Technology Innovation and Development

DOI: 10.1080/20421338.2013.829297

Authors: Martina Mulwa, Ndeti Ndati

Institutions: University of Nairobi, Multimedia University of Kenya

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2108239798

FWCI: 4.943

Cites: 22

Cited by: 8

Related to: 10