Work

The relationship of psychological and situational variables to usage of a second-order marketing system

Year: 1984

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02739319

Authors: Lynn O’Reilly, Margaret Rucker, Rhonda Hughes, Marge Gorang, Susan Hand

Institution: University of California, Davis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2108401272

FWCI: 1.601

Cites: 12

Cited by: 67

Related to: 10