Work

Role of reality TV as a consumer-socialization agent of teenagers in a developing country

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Emerging Markets

DOI: 10.1108/ijoem-06-2013-0101

Authors: Md Ridhwanul Haq, Syed H Rahman

Institutions: Taylor's University, Western Sydney University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2108419675

FWCI: 2.481

Cites: 140

Cited by: 9

Related to: 10