Work

The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model

Year: 2012

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20577

Author: Chingching Chang

Institution: National Chengchi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W2108490351

FWCI: 4.567

Cites: 60

Cited by: 28

Related to: 10