Work

Incongruity between Ads and Consumer Expectations of Advertising

Year: 2002

Type: dissertation

Abstract: Joost Loef (1973) studied Business Economics at Erasmus University Rotterdam and \ngraduated in 1997. In September 1997 he continued his stay at the Erasmus University \nto carry out his doctoral research. His research interests are in the fields of consumer \nbehavior and marketing.

Source: RePub (Erasmus University Rotterdam)

Author: Joost Loef

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2109035209

Cites: 103

Cited by: 63

Related to: 10