Work

Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-14-01-2012-b004

Authors: Antonio S Williams, Paul M Pedersen, Patrick Walsh

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109094409

FWCI: 1.824

Cites: 56

Cited by: 14

Related to: 10