Work

An empirical study on the promotional mix and brand equity: mobile service providers

Year: 2013

Type: article

Study design: Observational Study

Source: Industrial engineering letters

Authors: M. Karunanithy, S. Sivesan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109257353

FWCI: 4.403

Cites: 31

Cited by: 26

Related to: 10