Work

Optimal Marketing Strategies for a Customer Data Intermediary

Year: 2007

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.44.4.560

Authors: Joseph Pancras, K. Sudhir

Institutions: University of Connecticut, Yale University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109313233

FWCI: 24.82

Cites: 56

Cited by: 108

Related to: 10