Work

Shattering the Myth of Costless Price Changes

Year: 2003

Type: article

Source: European Management Journal

DOI: 10.1016/j.emj.2003.09.018

Authors: Mark Bergen, Mark Ritson, Shantanu Dutta, Daniel Levy, Mark Zbaracki

Institutions: University of Minnesota, London Business School, Bar-Ilan University, Emory University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2109327031

FWCI: 9.281

Cites: 10

Cited by: 54

Related to: 10