Work

“Made in Italy”: The Italian Contribution to the Development of Business Marketing Discipline and Practices

Year: 2015

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2015.1081013

Authors: Roberta Bocconcelli, Roberto Grandinetti, Annalisa Tunisini

Institutions: University of Urbino, University of Padua, Università Cattolica del Sacro Cuore

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109515420

FWCI: 4.971

Cites: 225

Cited by: 14

Related to: 10