Work

Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-41479-4_9

Authors: Manfred Bruhn, Grit Mareike Ahlers

Institution: University of Basel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109540692

FWCI: 3.989

Cites: 56

Cited by: 8

Related to: 10